Here is one of my favorites . . . from the past

We reviewed ideas with our customer who had always wanted a coin ring.
So... we deSigned a coin with his initials in the center, a quote from his Dad,
"It's Only Fifty Cents", with his birth year underneath.
It became a keepsake he treasures, always reminding him of his Dad.

The Replica Coin Idea is great for Family Events including wedding party gifts.
In concept we deSign a coin with the couples monogram in the center, a Family Crest, anything that is significant,
Bridesmaids and Groomsmens names around the outside and the wedding date.
They make great pendants for the girls and cuff links for the guys.

14Kt White Gold Custom Dragonfly and Sapphire Ring

This incredible example of our "attention to detail". Start with a GREAT emerald cut Sapphire . . set in this stunning photoetched mounting. Customer requested a scroll pattern with Dragonflies signature on both sides. Also note the pattern goes around the entire outside of the ring. Considering the fact that the size of the ring is critical, the pattern has to be to the exact dimensions.
The 18Kt yellow gold electroplated background really makes the deSign pop. We use that same concept on many of our Custom Wedding Rings .
Pick from our hundreds of in house Gemstones and let us create something wonderful for you.
Remember, my pencil is always ready and the sketches and estimates are always FREE. Send an email to:Sketches@raru.com Unfortunately the Shoppe is Closed but I check my emails I have pencils at home as well. Even the sketch can be emailed and put in a card. We are doing our best to process orders safely. Taking calls 8-2PM 716-773-1015


14Kt Yellow and White Custom Ruby Ring with Diamond Halo

We made this ring for one of my most favorite customers, I hope she is reading this :). Ruby had special memories and needed to be set into a ring. We reviewed a ton of possibilities, she sent me pictures she found online . . . We struggled at first to find the right parts, I even started working up a custom top. Ruby needs to be set in yellow gold to promote the color, diamonds need to be in white. Here if you look carefully will modified the top with a yellow seat, just under the stone. . . . She was SO patient and understanding, it literally took way too long, she never complained, in fact she felt my frustration and consoled me. I hope she is enjoying the finished product.
If you have a special stone you want mounted . . . Follow this link to hundreds of SKETCHES take a look, it is fun to browse, and let us create a something special for you.

Remember, my pencil is always ready and the sketches and estimates are always FREE. Send an email to:Sketches@raru.com Unfortunately the Shoppe is Closed but I check my emails I have pencils at home as well. Even the sketch can be emailed and put in a card. We are doing our best to process orders safely. Taking calls 8-2PM 716-773-1015


14Kt Yellow Custom R & D Initial Wedding Band

Probably our most well recieved products, custom wedding rings with phrases or initials, in any font, any language, any size, any width, any color of gold . . .let's see, with gemstones pretty much anything you can imagine. Here is a link to hundreds of SKETCHES take a look, it is fun to browse, and let us create a custom ring for you.
Remember, my pencil is always ready and the sketches and estimates are always FREE. Send an email to:Sketches@raru.com Unfortunately the Shoppe is Closed but I check my emails I have pencils at home as well. Even the sketch can be emailed and put in a card. We are doing our best to process orders safely. Taking calls 8-2PM 716-773-1015


14Kt Yellow and White gold Rubelite Ring

This stunning example of a trillion cut Pink Tourmaline alias Rubelite, set in one of our classic hand fabricated three strand mountings, here two in 14Kt yellow and one in white gold, all heads in 14Kt white gold to promote contrast and whiteness of the diamonds. White gold is also 30% harder, much more durable. Pick from our hundreds of in house Gemstones take a look, it is fun to browse, and let us create a custom ring for you.
Remember, my pencil is always ready and the sketches and estimates are always FREE. Send an email to:Sketches@raru.com Unfortunately the Shoppe is Closed but I check my emails I have pencils at home as well. Even the sketch can be emailed and put in a card. We are doing our best to process orders safely. Taking calls 8-2PM 716-773-1015


Family Monogram with Birthstones

This is one of our classic three initial mongrams, E D and L all nested together AND set with the birtstones of six children. Perfect way to repurpose gold, and create a special gift. Happy Mother's Day!.
Remember, my pencil is always ready and the sketches and estimates are always FREE. Send an email to:Sketches@raru.com Unfortunately the Shoppe is Closed but I check my emails I have pencils at home as well. Even the sketch can be emailed and put in a card. We are doing our best to process orders safely. Taking calls 8-2PM 716-773-1015


How Small Businesses Can Be Affected by Amazon

    As I reflect on the last 49 years, actually 53 years when I started really working in the store in Tonawanda, there was always something. If you have ever seen the movie, Joe vs. the Volcano? Joe (Tom Hanks) a cronic worrier and Meg Ryan who played three different antagonist characters was reminding him "there will always be something Joe". At least in the movie there is a happy ending, I am worried. Tonawanda was being literally torn apart by Urban Renewal, killing over 60 local businesses, our building was on the tear it down list. As an Islander I believed moving the business home would have to be a winner. Never really considering that most islanders shop off the island and off islanders really don't like bridges. I thought that the 50+ years we were in Tonawanda would bring customers here, sadly no. The Malls were the place to be, but way to expensive. Next the BIG Box stores, then Service Merchandise . . on and on the challenges were there. In 1996 the internet became a viable way to get customers over the bridges, and it worked, raru.com was born. It took a couple years to get going but when it did we had orders and customers from all over the US, Canada, actually all over the world. Many of them wanted touch the product and they would call make appointments, drive hundreds of miles, the bridge was never an issue. We had a special rate at the Holiday Inn.
    Now fast forward another 20+ years, the internet is still 80% of our business, we have become the local go to for watch batteries, repairs on all kinds of product, including items made in China. The local customers are like family, many I known since GI High Class of '67, it is like having friends come and visit.
    2019 was a trying year, competition online is growing. Currently we maintain 40 domains, thousands of products online, all under the RARU.COM banner. The price of gold jumped over 30%, imagine your material cost increases by 30%, add to that the number of customers that now order less expensive alternatives, Sterling Silver, Titanium, even rubber rings are popular, so the margin is gone.
    I understand that for years, we have enjoyed that luxury of buying inexpensive items. Now it is coming home to roost. On my way home Christmas Eve, reflecting on a tough year and very little last minute walkins, I stopped at the liquor store to pick up a bottle of Champagne they were packed. I reflected on how that used to feel. Almost home on Legion drive, I came up behind a US Mail truck, the back was open and it was fully stacked with Amazon boxes. It brought tears to my eyes . . . you see, I love my craft and I have spent the last 50 years perfecting it so I could make a living and enjoy being creative, to see the Amazon trucks turning around in my parking lot, well this was too much. Asking myself, is it worth it?
    Now we find out that Amazon wants to, in my opinion ruin my island, I understand how that sounds but really. People say it is a done deal, what is their motivation? No one understands how big it is or the impact on our enviroment or roads and bridges. Close your eyes and visualize a new Bills Stadium on the island, inside the proposed Olive Project. in fact two would fit, parking and all. I guess the good side is you won't need a dome. People wake up this would be a disaster of monumental proportion. The developers only have one goal, to make money. I know the owner of the plaza where Ames/Neisners was, he could care less if it is empty. How long did we watch the windows in the Dunlop building get broken, one by one. Amazon will only be the tenant and for how long . . until a better deal comes along. Then what, empty,bankrupt landlord? Click here and learn more . . . Say No To TCBuffalo and the Olive Project
    
As a cultured spoiled by convenience we will ultimately pay the price.

A Friends Watch needing a battery, with a beautiful story


Often people ask, what does "raru" mean? Many years ago, mid 80’s, I was in need of $600 to pay a gas bill? Getting ready to sell gold a new customer came into the shoppe on Baseline across from St. Stephen's. He wanted something special made for his wife and he had heard that we do good work. Of course my first question was do you have something in mind? He answered, I really don't but if I don't give you this money for a deposit, he then handed me $600. We later perfected a special pendant and that was that. My staff at the time, watched it happen and of course commented, who wouldn't. On that day the word "raru" was born. Well Friday of last week I got a call from a woman that needed my help. Her brother is in a nursing facility and his watch stopped. I told her we are basically closed but that I would be glad to look at it Monday morning, I would be in the shoppe working on paperwork. Later that day I was cleaning up in the shoppe, there were three computers from the past that needed disassembling for recycle. It powered right up, it was running XP :) The next machine was already a part and the hard drive unplugged. I was able to plug that drive into the XP machine and it immediately opened. Understand that I record music on my home machine and over the years that drive had been lost. On that drive were midi files recorded by Don Burns for a project that Sal Andolina was working on for his big band. I was so excited I immediately copied the files onto a new drive to save.
Most of you are probably familiar with Don and his honkytonk piano style, he has been playing locally for 50 years? Del and Herbs, the Bidell House and up until a fall last year at Dick and Jenny's on Thursday Nights. He broke his hip that joyful entertainer has been sidelined. we're hoping he will return soon.
Well I almost forgot the “raru” piece of the story, it will give you goosebumps. The woman that needed the battery is Anne "Burns" Dlugokinski, Don's sister. My excitement with the musical find needed to be shared with Don and voile’ his sister appears. I was able to make the watch go again and within and hour I was on the phone with him reviewing the possibilities. That was "raru".
Remember, my pencil is always ready and the sketches and estimates are always FREE. Email Me with any ideas you have. . . sketches@raru.com Unfortunately the Shoppe is Closed but I check my emails I have pencils at home as well. Even the sketch can be emailed and put in a card. We are doing our best to process orders safely.


A Sterling and 14Kt Nautical Life Ring - Think Summer


Requested a few years ago by one of my favorite customers, the symbolism is perfect . . .a gift of love to someone that very possibly, saved your life. We created the original size 1.25" and followed up with two smaller sizes. Like many of the items we create it is just an example of how miniaturizing things we are familiar with can add special meaning . . . Sterling Silver ring with 14Kt yellow gold rope. Maybe there is something that we can replicate for you? I just took an email for someone looking to replicate a Fou Dog on a ring. I will gladly share as the project comes together.
Remember, my pencil is always ready and the sketches and estimates are always FREE. Email Me with any ideas you have. . . sketches@raru.com Unfortunately the Shoppe is Closed but I check my emails I have pencils at home as well. Even the sketch can be emailed and put in a card. We are doing our best to process orders safely.


Back to Nature Courtesy of Frank Lloyd Wright


This is going back almost twenty years, we were making product for the Darwin Martin House Gift Shop. In addition to replicating the Tree of Life window, the unique bird house, by special request, we became aware of Frank Lloyd Wright’s love of the Ginkgo Tree, also known as a "living fossil" a species over 250 million years old. As I was leaving the gift shop after delivery I noticed the ground was covered with leaves from the Gingko trees. I collected a few and brought them back to our shoppe. We had experimented with electroforming, where you coat an item with copper based paint and you electroplate silver onto the copper paint, in this case a gingko leaf. After a little practice we were able to get a good specimen which were able to successfully mold. From that mold we were able to perfect a few various sizes, a broach, a medium sized pendant and earrings. That leaf from a tree inspired by Frank Lloyd Wright became the basis for a new product line for the DMH to sell. Click Here to View the Line Sadly the Wright Foundation has taken over control of all marketing and the local gift shop is prohibited from selling these products. We took great pride in the product we created and offered 50% of all proceeds to the DMH project, those days are gone.
Remember, my pencil is always ready and the sketches and estimates are always FREE. Email Me with any ideas you have. . . sketches@raru.com Unfortunately the Shoppe is Closed but I check my emails I have pencils at home as well. Even the sketch can be emailed and put in a card. We are doing our best to process orders safely.


Even A Star Can Become Family Jewelery


Sometimes the simplest symbols can convey HUGE messages . . .this classic handmade sterling silver star pin with five birthstones brings joy and special memories every time it is worn. The beauty of this is that the questions almost always get asked and conversations begin with family, the names of the children, where they live.... This pin could be sterling silver or platinum, the stones can be genuine or simulated, it doesn't matter, clean lines, classic shape. Making a pin like this is actually fun for those that love their craft. My pencil is always ready and the sketches and estimates are always FREE. Email Me with any ideas you have. . . sketches@raru.com Unfortunately the Shoppe is Closed but I check my emails I have pencils at home as well. Even the sketch can be emailed and put in a card. We are doing our best to process orders safely.


Help Us All Think of Clear Sailing Ahead


Late last year we took a very specific order from Florida, 8mm wide 8 sailboats in 18Kt yellow gold, their wish was our command. We created and approved the graphic in one day, and shipped the finished band one week later. Customer received the ring and raved. If only the future could be so simple. Let us all think of brighter days and getting out of the house and onto or in the mighty Niagara. In so many ways we are blessed. "Love One Another" and stay safe, we live in the greatest county on earth.
Here at raru.com we are proud to say "Made in America".
Here is Youtube link to an amazing rendition of our National Anthem
by Alessandra Sorace, God Bless America!


deSignet Helps with a Medical Emergency


Late yesterday afternoon I received a call from an islander in need of a unusual battery for their digital thermometer . . . . which we had CR-1225. As the story goes he had been to the hardware store both chain phamacies and nope every battery but the one he needed. As a last resort his lovely wife suggested calling Reggie, and in this business climate I would never take exception . . . :) Maybe some of you are experiencing a similar situation, we would love to help. In fact the first call I took today was for . . . you guessed it a battery for their digital thermometer. She was a very nice lady, she wanted me to mention and yes it worked.
Our specialty is really unique one of a kind deSigns, all created here in our shoppe from our metal or yours . . AND don't forget, sketches are always FREE. Email me sketches@raru.com with any ideas you might be considering. I had three old friends stop by last week for updating their appraised value. . .getting the pictures ready for next week.
Be Safe, Be Well and May God Bless.


Young Womens Christinan Association Award Pin


Probably the best example of four colors of 14Kt gold we have ever done, can you see the white,rose, yellow and green? This retirement award we created 20+ years ago started with a sketch. A gift for a retiring director they wanted something elegant yet subtle. Are you having trouble seeing the initials? That is part of the fun. . . .I am particualarly proud of this, even the hidden heart makes me smile, what do you think? My pencil is always ready and the sketches are always FREE. A great way to repurpose gold. . . Email Me (sketches@raru.com) or Stop by the Shoppe 1869 Whitehaven Rd.


2018 St. Martin's Journey to Adulthood Cross


This is definitely one of my favorite projects. Working with Father King from St. Martin in the Fields on Baseline became a bi-annual event. He would be guiding a group of young people from the church on a trip as a part of the Episcopalian Journey to Adulthood Program. It was my pleasure to work on a deSign for a cross that would help raise money for their journey, in many ways it helped me understand parts of my own faith. Father King and I would work through ideas to incoporate in the very special Cross. This Cross even had Christ, the Descending Dove, two fish and the bread that fed thousands. In addition we used the Crusaders cross format. It was then my task to create a deSign and ultimately the crosses. In most cases the Crosses were offered to members of the congregation and the proceeds would go to offset the cost of the trip. I will probably feature other Crosses we have done, all with their own unique message. Thank you Father King.


A True Niagara River Ring Back in Service


We built this ring as a birthday present 20+ years ago. it came in for a cleaning and sizing. If this ring doesn't scream Niagara River I don't know what does . . . the color of the Aquamarine reminds me of summer on the water. The style of the shank was one of my favorites back at the turn of the century :) Styled to look like waves. so glad it is back on someone's finger being enjoyed. A summer reminder always helps when the snow is blowing and the wind is howling . . come on spring, daylight savings right around the corner, can't wait. As it travels the world flying the friendly skies it might just bring people to "raru.com" and generate some business. So glad to see old friends!


Platinum Hand Fabricated 50th Anniversary Ring


This ring we created last spring for a well established customer, originally from Canada, now in Florida. As the story goes he wanted us to create a very special ring set with two 1ct. heart shaped diamonds for his 50 year sweetheart. We started with sketches, always FREE . . you can see them on the right. then we progressed through a silver model of the proposed deSign. Next we sourced two great matching GIA certified heart shaped diamonds. We finished ahead of the anniversary and it arrived safely. The last time I checked she loves the ring. . . . always a concern.
This is one of the most challenging from our 2019 playbook, a challenging year.


Custom 14Kt Rose Gold Family Crest Wedding Ring


This ring is one of my favorites and honestly well received by hundreds of Google searches.
Here is a link to the graphic that will show you how detailed this product really is. . .
As you can see the repeating Fleur de lis, the monogram heart, the eagle, the three panel family crest, descending dove, praying hands. All of these symbols represent some meaningful piece of their lives. I am sure they receive comments every day. I hope they freely share "raru.com". My joy lives in the detail, even the family crest which is less than 7mm tall clearly shows the elements. It isn't unusual for detail be so we articulated that magnification is needed to view. Offering products like this in 14Kt yellow, white, rose or green gold, sometimes with contrasting colored edges. Sketches for bands like this are always FREE.


Custom Grand Island Beauty and Beast Charm in Silver


To celebrate the Grand Island High School production of Beauty and the Beast, we created a modified logo incorporating the shape of Grand Island, it seemed the perfect fit. $10 from the $30 price is going back the Grand Island High Choral group . . to offset expenses. I wish there was more we could do. For those of you lucky enough to catch the performance, it has to be one of the best ever. I am a little biased, Gaston was my grandson, either way the casting was spot on, the voices were amazing. Maybe if we cross our fingers we might be able to purchase copies of a DVD or CD?

"2019 Favorite Projects"

Custom Ranch Brand Signet 18Kt Gold


Here is a classic signet for a California customer with a ranch. Another example of the 18Kt yellow gold revival, three others this week. New gold from the get go . . now considering two more for his sons. Super clean lines are often the best. Many of these ideas start with a call or email and request for sketches and pricing, always FREE, like these PR Brand Signet Concepts.
From this point we fine tune likes and dislikes, materials sizes etc. Often we create the models in multiple sizes for tack pins/charms, money clips and key fobs. One setup fee covers all four sizes for future gifts.

Custom Family Heart Pendant - Repurposed 14Kt Gold


What a great way to repurpose gold, a heart with the parents and three children. . . . . and it was FREE :) well almost. As you can see in the sketch the option of adding birthstones is still being considered. Often the value of the gold people bring in is greater than the cost of the job, in fact often enough as in this case to cover the cost of a gold chain, sometimes much more. In a way it feels like FREE and the monthly budget is untouched. Take a minute and go through your jewelry collection and see how many broken chains, single earrings there might be, maybe with gemstones we can include. The process is relatively painless and maybe the magic of the sentimental metal will make it even better. Sometimes we can take that memory from a gift in past and make it new again. Sketches are always FREE and they come with estimates. Again, I only wish I had taken a picture of the original gold lot . . . .


Custom Triangle Knot Pendant from Original Engagement Ring and Band


One of my favorite families from Lockport with a very special request. The customer's sister was losing ground to Alzheimer’s and it was time to repurpose her engagement and wedding rings into a very special pendant she could enjoy. My only regret on this job was no picture of the rings before, sample image is very close. The struggle came trying to remove the individual leaves and flowers from her band and engagment ring, it just took time and patience. Once the parts were removed I grouped the pieces by color and made wire, 14Kt rose, white and green. If you look carefully at the pendant the colors are pretty obvious. Rose for the arms of the cross green for the back and 14Kt white for the triangle knot, representing the Holy Trinity. Placing the engagement diamond at the foot of the cross worked perfectly . . I think. So much of what we do is subjective. Finding a way to repurpose gold is definitely at the top of my list. As a craftsman that loves his craft, there is no better way for us to demonstrate our skills. It starts with an idea and hopefully it turns into a piece that can be as meaningful as the original item it was created from, maybe even more. I only wish I had taken a picture of the original set. . . .

30 Years Ago . . . . post midnight special


A good friend came to me with a special Christmas project. It was about two weeks before Christmas. . .I didn't want to miss the opportunity. I accepted the project with one condition, since it would take hours to make, I had to do it last, agreeing to finish it for Christmas. The ring is totally handmade, in the jewelry industry that means that none of the pieces are from a commercial inventory. You can see the shank is rose and green gold, the top of the ring is all 14Kt white gold. In total there are 40+ pieces of gold, circles and wire prongs, with 72 solder joints. Eight prongs on the center shared with the eight .12ct diamonds around, six hours to build and I delivered the ring at 2AM Christmas morning. It is hard for me to even believe but as my brother would say, "there were no distractions, the shoppe was closed and you were focused, on one thing. Delivering the Special Christmas Ring."

D-Day Awards December 6th 75 Year Anniversary Medallions
In October we were commissioned by the Grand Masonic Lodge of Washington D.C. to create six medallions. The special Awards were presented to six Masons that participated in the D-Day invasion on December 6th 1944. They were in Washington being recognized for their service. It was a privilege to offer our services and be a part of the celebration. We created the graphics including the US Armed Forces Crest then added the text around the border. Each medallion was 2.5" in diameter and weighed almost two ounces of sterling silver. Last year we recreated the Grand Masters Jewel for this lodge, also reworked the Pennsylvania State Grand Masters Jewel. Our attention to detail has given us many of these antique replica projects. From our end it is just another way to utilize the techniques we have perfected within our trade.


"The Insurance Appraisals"
deSignet International offers our customers, past and present Insurance and Estate Appraisals on any jewelry item . . . purchased anywhere. There is only one good time and that is now. The saddest times are when customers come into the shoppe with a story about a burglary in their home and their jewelry has been stolen. Even sadder is when you hear that none of it was insured.

Here is an Engagement Ring we fabricated early this year.
And here is a link to the Appraisal . As you can see it identifies the product with a description and photos showing the actual ring. A typical appraisal with photo might run $70 and in most cases it is done while the customer waits, it could take 15 minutes. As a bonus we clean and sometimes polish the item for FREE.


Greek Orthodox Wedding Rings
I was contacted by a Greek Orthadox priest in Las Vegas, we made bands for a friend of his in San Fransico a few years back. Father Seraphim Ramos supplied us with an image of Jesus Christ he wanted on his band and an image of Mary for his wifes, with text going around the band. More than four hours went into the graphics from which we perfected the models and molds. The finished bands were 18Kt white gold with 18Kt yellow gold electroplate in the background. This project gave me a great sense of accomplishment AND a very happy customer, hopefully more referrals.


If you want to share your stories . . . send them to Reg@raru.com











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